With dimly lit amateur pictures, there is no way of verifying whether the products are genuine or not, just based on the images.īefore you can verify that a scammer is trying to sell counterfeits of your brand, they would have already sold it to several unsuspecting customers. This means you won’t always find professionally taken product pictures or long product descriptions for every listing.īut this also means that it becomes easier for scammers to get away with selling fake products by just stating the products are old or vintage. Claiming counterfeit products to be old/ vintageīonanza readily allows sellers to sell antique and vintage items on the platform.
Importing data also means that even if a seller gets reported and taken down on another platform, their fake product listings and feedback will remain on Bonanza.
Scammers don’t even have to spend time creating fake reviews on the Bonanza platform since they can easily import it from another platform. This sounds great in principle as it can help sellers set up their online webstore in no time, without having to upload product details manually.īut importing feedback and product listings from other platforms actually makes it easier for scammers to quickly set up their store and make it look as genuine as possible – with minimal effort. See how you can protect your brand on marketplaces with Red Points How do counterfeiters operate on Bonanza Import from eBay, Amazon, Shopify, and Etsyīonanza allows sellers to import their product listings and feedback directly from several platforms including eBay, Amazon, Shopify, and Etsy. Patent infringement: This includes stealing someone else’s patent rights to sell products that look similar or almost identical to an already patented product design. The goal is to confuse customers into thinking they are buying the original product. In some cases, bad actors copy original product images from the brand’s website to make their product listing look authentic. Trademark infringement: This involves stealing a brand’s trademarked name, logo, or product labels in order to sell counterfeit products. But when it comes to other types of books, customers and brands are still expected to report infringements on their own. As a result, Bonanza completely banned the sale of educational books. Since Bonanza also offers books, piracy of books, especially e-textbooks, has become far too common on the platform.
Types of counterfeits found on BonanzaĬopyright infringement: This involves stealing someone else’s copyrighted content without permission. The longer counterfeit product listings stay active, the more they can affect your brand’s reputation and consumer confidence as well, all of which combined can eat through the bottom line of your business. It’s up to the customers and brands to report any counterfeits they find. The marketplace also does not readily review the product listings to verify their genuineness. Bonanza does not vet the sellers or ask for any kind of documentation to verify whether the products they are selling are genuine or not. The low fees also lead to a low barrier for any seller just to start listing on the marketplace. Bonanza charges just $25 per month to host your web store, but there are no other fees involved – no monthly fees, no listing fees, and no selling fees. What do you need to know about counterfeits on Bonanza?īonanza has low seller fees because its goal is to get more sellers and products on the platform.
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